Privacy Policy

1. Overview

Amplifai respects your privacy and is committed to protecting your information. This policy explains how we collect, use, and protect data when you use the service. Amplifai operates in accordance with the principles of the Privacy Act 2020.

2. Information We Collect

We may collect account information (name, email address, login credentials), workspace data (prompts, documents, workspace context, generated outputs), and usage data (feature usage, interaction logs, system diagnostics).

3. How We Use Information

We use data to operate the Amplifai service, generate AI responses, improve product performance, monitor system reliability, and prevent abuse.

4. AI Processing

To generate outputs, user inputs may be sent to third-party AI model providers. These providers process requests to return responses. Amplifai selects providers that follow responsible data practices.

5. AI Training

Amplifai does not use your data to train AI models. Your prompts, documents, workspace context, and generated outputs are processed solely to deliver the service. They are not shared with AI providers for model training or fine-tuning purposes.

6. Workspace Confidentiality

Your workspace content — including facts, voice settings, rules, and all work items — is treated as confidential. It is not accessed, reviewed, or shared by Amplifai except as required to operate the service or comply with legal obligations. Access to each workspace is restricted to its authorised users.

7. Data Storage

User data is stored on secure infrastructure providers. We take reasonable measures to protect information from unauthorised access. However, no system can guarantee complete security.

8. Data Retention

We retain data only as long as necessary to operate the service, maintain user accounts, and comply with legal obligations. Users may request deletion of their account data.

If you use Amplifai without creating an account, the work itself is temporary. A guest workspace — the session, the workspace, any work items in it, and any output they produced — is deleted automatically after 14 days without a return visit. The clock runs on inactivity rather than from your first visit, so coming back resets it. You do not need to ask, and nothing from that workspace survives the window.

Two things are not covered by those 14 days, and we would rather name them than let the number imply more than it covers.

The first is our own analytics records — which pages were visited, what was clicked — which are kept indefinitely. They are keyed to a random identifier and, for a visitor who never creates an account, are not linked to a name, an email address, or anything else that would let us work out who you are. That is also the reason we cannot delete them on request from a guest: we have no way of telling which records are yours. If you do create an account, that identifier is linked to it from that point on, and those records become part of your account data and are deleted with it.

The second is an email address you have deliberately given us — for example, to receive a crib note for a Wayfinder entry. That is real personal information, it is not anonymous, and we keep it until you ask us to remove it.

Asking us to delete something when you do not have an account: email [email protected]. If you gave us an email address, tell us which one and we will delete it and anything held against it. If you want a guest workspace removed before its 14 days are up, tell us roughly when you visited and what you ran, and we will find it and delete it.

9. Your Rights

Depending on your location, you may have the right to access your personal data, request correction, or request deletion. Requests can be made by contacting us.

10. Cookies and Analytics

We use our own analytics rather than a third-party analytics product. Nothing we run records your screen or your keystrokes.

On our public pages we set two first-party cookies, each holding a random identifier: one to see how people arrive at and move through the site, and one to tell anonymous visitors apart so we can apply fair usage limits. When you start signing up we set a third, short-lived cookie carrying that identifier and the page you came from; it expires within ten minutes. Signing in sets a session cookie.

If you create an account, we link that random identifier to your account so we can tell which pages led to sign-ups. That is the only place an anonymous identifier is connected to a named person.

We do not put IP addresses in our analytics records. We handle them in three narrow ways, and we would rather say so than imply otherwise: your IP is held briefly in memory to enforce rate limits and then discarded; it may appear in our server logs, as it does for essentially any website; and the Reddit Pixel below sends it to Reddit.

What we hold is what you give us — the pages you visited, what you clicked, and anything you type into a form and submit. We do not capture anything you type but do not send.

We also use the Reddit Pixel for advertising attribution and conversion tracking. The pixel collects standard browser information (such as URL, user agent, and IP address) and conversion events (including page visits, sign-ups, and CTA clicks). It may also include hashed versions of email addresses and phone numbers visible on the page or entered into forms for matching and attribution. These identifiers are hashed before transmission and are not shared with Reddit as plaintext personal information.

You can opt out of personalised Reddit advertising via your Reddit ad preferences (https://www.reddit.com/settings/account) or by blocking redditstatic.com in your browser.

11. Changes to This Policy

Amplifai may update this Privacy Policy as the product evolves. Changes will be posted on this page.

12. Contact