For New Zealand trades, hospitality & small operators
Tell it once about the things your business relies on that have a date attached — licences, leases, certificates, renewals. The dates that keep you open. It builds out your year, watches them, then tells you in time to act.
Free calendar. No card. Built in Wellington for NZ rules only.
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The 2am jolt — waking up half-remembering something’s due.
The shape of your year depends on facts only you have.
Your calendar can tell you when it’s due.
Hazard & mitigation register — review 19 Oct. Not on your radar yet: its 14-day window opens 6 Oct.
Also on the list: liquor licence renewal · lease — notice deadline to renew · vehicle wof / cof · hazard & mitigation register · business insurance renewal. All on the list, each showing when it should be on your radar.
Holdie can tell you when to start.
A few questions about the work you actually do, and you have your register: the risks WorkSafe expects you to manage, and what you do about each. Every business starts with the same four. Yours will have more.
Walk the site and confirm it, with it in your hand. Then it’s a register, not a draft.
Most registers are made once, for a landlord or a contract, and never looked at again. A register is judged by its date. This one stays held: the re-walk lands on your calendar, and when the rules behind it move, so does it. Between walks it asks you one thing at a time, never the whole register.
This builds a register for offices, shops, cafés and other low-risk workplaces. If your work involves heights, machinery, excavation or hazardous substances at scale, we'll say so and point you to someone who can help — that's the first few questions.
Why it’s different
Anyone can tell you when your liquor licence expires. What costs you is not knowing that the application had to be in twenty working days before — and that after expiry there is no renewal, only a new application. The due date is the too-late date. The start date is the date that matters.
90-day trial window closes in 14 days — here’s what to do
The nudge arrives early enough to matter — and tells you what to do, not just what’s due.
A determination is a rule worked through against your facts, with the law cited. Determination reminders (trial windows, GST re-checks, and the like) — and the key dates you add yourself.
“Nothing is due in September. That’s the whole message. Your calendar is quiet this month.”
When nothing’s due, that’s the entire email. No streaks, no tips, nothing that exists to be seen.
Holdie takes the dates that keep you open and watches the ones nothing else is, so you can act on each in time.
What it holds
A register, a position, a plan — each one made with you, held on file, and each one naming the key dates it put in your year. A register and a calendar aren’t two things. Both are things you hold.
Whether you need to register, worked through against your facts, with the rule cited and a record you can export. Turnover moves — so the position doesn’t sit still.
→ An annual re-check, set by the record itself
Hard cut-off
Whether the trial in front of you holds — eligibility, wording, timing — with the sections cited. Notice must land while the trial is running. Day 91 is too late.
→ The window-close date, flagged as a cut-off
The sequence from decision to trading, each step with the lead time it needs. Fall behind and the key dates move with you — worked forward from where you are, not back from where you aimed.
→ Step dates, until the plan completes
A dispute brief with the escalation ladder in order. A business case that tells you how to break it. Made when you need one, held on file after.
→ Made and done — these owe the calendar nothing
Every record shows its working — the rule where a rule decided, each step where it was worked out from what you told it, and a label wherever AI had a hand. A lit ring means it’s still putting key dates in your year.
GST, provisional tax, PAYE and income tax aren’t held here — your accountant and your accounting software already own those, and they do it better. This is for the key dates nobody else is watching.
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Free
The calendar you come to look at
$0
— Nothing comes to you — you have to remember to visit.
Build your year →Holdie
The watching, done for you
$30/month
That's $1 a day. One missed date costs more.
An accountant's hour runs $150–300, typically. A missed lease notice can cost many times a year's subscription. One price. No tiers. Nothing metered.
You still do the work. You just stop being ambushed by it.
The founding price will be here when you want it watching.
Everything above is the front door. The rest of Holdie is one click away — for when you want it.
Everything on your plate lands in one of four piles.
Some jobs are handled by software you already use. Some you’re not completely sure about. Some keep sliding to next week. And some need a professional.
The ones that quietly nag—the rules make them judgement calls, and you’re never completely sure you’ve got them right. Holdie works through them with you.
A growing list — not every call, but the ones we see most.
How this landscape works →Explore Wayfinder →The big-picture calls you keep parking — pricing, the next hire, whether that plan’s actually worth it. Not urgent, so they wait. Holdie gives you the consultant’s version: the framework, the numbers, the honest read — without the consultant.
These never make the worry list—your accounting and payroll software already takes care of them.
Some calls shouldn't be carried alone—but you don’t walk in cold. When Holdie routes one out, you arrive at your accountant or lawyer already briefed: what the issue is, the questions worth asking, and which expert to ask them of. The meter starts with you already halfway there.
Not a dead end—a warm handoff. The right questions, for the right person.
Holdie started with one question.
Could AI be trusted to help small business owners apply legislation and business obligations correctly?
Turned out AI couldn't.
Left to itself, it makes things up.
But it turned out AI was exceptionally good at a different job: compiling legislation, guidance and industry practice into something one person could actually verify.
We stopped asking AI to know the answer and used it to help build one instead.
That's the answer to the calls with a rule behind them — GST, trials, contractor or employee. The rule decides, and you can check it against the source.
When something goes wrong in your business, you answer for it. Your software doesn't. Reasoning you can't see doesn't change that — it just leaves you carrying a decision you couldn't check.
So Holdie shows its working — every time, not selectively. If a rule decided something, you'll see the rule. If it was worked out from what you told us, you'll see each step. Where AI had a hand in it, that's labelled. And where we couldn't settle a question, we say so rather than quietly filling the gap.
The bigger calls don't have a rule to look up. What to charge. Whether the hire's worth it. Where the business is actually headed. There we don't pretend there's a verdict — AI lays out the framework, the numbers, the honest read. You make the call.
AI builds the knowledge. Holdie applies the rules — and where there's no rule to apply, helps you decide without ever deciding for you.
This is what ‘sorted’ actually looks like. Each one’s a call you’d recognise — the question, the honest read, and where it leaves you. Open one and see.